Sailing sponsorship has a proven track record as a business to business and business to consumer marketing tool. You are associating with a sport that stands for adventure and achievement in a natural and clean environment. Sailing’s appeal reaches not only the 16 million people who actively participate, but also the many spectators and casual observers. We invite you to join us.
Take a moment and see the benefits of becoming an event sponsor / advertiser.
- Learn About the Event
- Regatta Demographic Facts
- What Interclub has to Offer
- Sponsorship Levels & Pricing
- Advertising Levels & Pricing
Why Sailing Regattas?
Sailing regattas provide an excellent venue to easily reach a large, active, and affluent audience, providing a significant return on a relatively small investment.
There are a variety of opportunities for companies both large and small to invest in one of Lake Erie’s premier International sailing events. The national scope, coverage and attention of the Lake Erie Interclub Cruise will provide an outstanding opportunity to showcase your firm’s products and services.
Sponsors are being sought for various levels ranging from Event Program Advertising to Event Sponsorship. In addition, we are seeking donations-in-kind to spice up social events.
The Interclub Cruise Event
The Lake Erie Interclub Cruise will take place on Lake Erie for (5) days in late June. The event is being co-hosted by The Buffalo Yacht Club, The Buffalo Canoe Club, The Erie Yacht Club, The Dunkirk Yacht Club, The Sugarloaf Sailing Club, The Buffalo Harbor Sailing Club, and The Dover Yacht Club. The combined membership of these prestigious and honorable Yacht Clubs exceed 5,000 members.
The event will attract over 75 yachts from the Great Lakes Region. The sailors will travel from all parts of the United States and Canada to compete for the Lake Erie Interclub Club Cruise Trophy and it’s prestigious sister trophies. As some will travel far to experience the thrill of the Lake Erie Interclub Cruise, the majority of our Interclub Cruise sailing community hails from the Lake Erie and Lake Ontario Region. Major Lake Erie and Lake Ontario cities include the following: Buffalo, Erie, Toronto, Dover, Dunkirk, Detroit, Cleveland, Rochester, Ashtabula, London, Hamilton, Toledo, and St Catharine’s.
During the regatta, (5) races will be sailed over (5) six consecutive days, with social activities each morning and evening, including an opening and closing ceremony. With up to 75+ boats expected for the event it promises to be a colorful and exciting event with 650+ competitors and numerous other spectators, officials, and interested parties.
Key Regatta Demographic Facts
According to US Sailing and the National marine Manufacturer’s Association:
Over 77 million people participated in recreational boating in 2000;
16 million of those recreational boaters sail
Recreational boating is the 5th fastest growing sport in the US
The sailing industry has enjoyed 8% year-on-year growth
Did you know, the average sailing Yacht in the Lake Erie Interclub Cruise has (6) six sailors. Also to be noted, the largest yachts in our sailing completion sail with a crew of (14) fourteen. There is no question about it, sailing at this level is a team sport, with both male and female crews and skippers making the winning difference.
Other premier sponsored sailing events include the Volvo Ocean Race, the Acura SORC, and the Rolex International Women’s Keelboat Championship. These have become known in sailing circles as simply the “Volvo,” “Acura,” and “Rolex.” In addition most America’s Cup entries bear the name of their major sponsor, with the BMW / Oracle racing team being a top contender in 2006.
What the Interclub Cruise has to Offer
- Extensive local media coverage, with national coverage in sailing related media
- Opportunity for enhancement, differentiation, and exposure for a brand
- Sales and customer relationship management opportunities
- Premium business to business opportunities
- A unique marketing opportunity
During this years event , sponsors will receive placement and advertising on all regatta materials, web sites, yacht club banners, etc. depending on their level. Select sponsors will also have press coverage, the opportunity to attend all functions, speak at the opening and closing ceremonies and at each evening’s festivities.
Media coverage is expected from the local newspapers, local television stations, and national sailing publications.
We welcome you and your business to become a sponsor and/or advertiser during the Lake Erie Interclub Cruise. During the sailing regatta your “Advertisement / Sponsorship” will have a captive international audience. What a great opportunity to get your brand positioned in front of an affluent and active group. Take a second and imagine your brand in the “SPOTLIGHT” during all of the high-energy regatta activities. You are not going to want to miss out on this marketing opportunity. Each and every year the Lake Erie Interclub Cruise gets better than ever!Heather McBrier